London-based pop label, PC Music has been a favorite topic for music journalists with their witty semi-critique/parody of pop music and hyper-real aesthetics. The amount of think-pieces on the group has gotten to the point where it’s basically become a meme. So to spare the reader I will try my best to refrain from ready too much into the latest developments but I can’t promise that I won’t. PC Music took to their various social media feeds to announce that they had joined forces with Columbia Records to solidify themselves as a label and continue to grow. The label had been uncharacteristically silent for the summer and in the press release for the announcement they revealed that this was why and there were more large-scale projects to come in the near future. The move came with mixed reactions from fans on twitter running the spectrum from ‘this is the death of PC Music as we know it’ to ‘this is amazing, now more people will start to take them seriously.’ And to a certain degree both sides are right, this partnership means that PC Music can expand its audience and take on larger projects but it also means that we might start seeing fewer free releases and more take-downs of unofficial PC Music remixes and bootlegs. In the press release (which is a wild all caps statements) they did say
CONCURRENT TO THIS DEVELOPMENT WE WILL CONTINUE TO ENFORCE A FAST PACED PRODUCTION LINE OF LAPLANDERS AND LIFESTYLES, SUPS AND SECRET MIXES, WANNABES, WARLORDS AND WESTERN BEATS.
which appears to indicate that the old PC Music is here to stay in addition to this new chapter.
Along with this development, PC Music announced that Danny L Harle would be their first signee to their new platform. Harle has been a long-standing member of the PC Music crew and his debut EP, Broken Flowers, looks to be one of his most brightly color and impeccably polished efforts yet. You can listen to the new song “Forever” below which should be more than enough to hold you over until the EP’s release on November 20th.