Here at Tech Tuesday, I have been pretty flexible with the term/genre of “Tech.” I’m a firm believer that genres can be fluid and artists don’t have to restrict themselves or adapt their sound to fit just one. That being said, we must at the very least hold up some standards to preserve the integrity of the genre. This week we’ll look at some tracks that try to pass themselves off as techno but really are far from it.
I usually am a big fan of Main Course’s releases. Their take on club music feels fresh but approachable in a way that bridges the gap between mainstream EDM and the underground community. Raito’s “Hot Temptation” is by all mean a decent track (and a hell of a stomper too!) but it’s labeling on Souncloud as Techno just doesn’t feel right. It incorporates some sounds that are common in techno tracks but Raito arranges them in a big room style drop that would feel a bit much in any self-respecting techno set that typically favor rolling drops that build over time versus a sudden intense burst.
Oh, Destructo. I see what you were going for with your latest freebie “Techno.” Using that garbled vocal sample (which apparently comes from Eminem ¯\_(ツ)_/¯) to make a defiant statement that old genre can still be cool and fresh today but unfortunately you missed the mark. You probably intended to reference the bright synths of Gesaffelstein and Boys Noize while adding your own G-House spin to it but the result ends up leaning a little to far to the electro side of things. “Techno” sounds more like Kavinsky than anything else, which isn’t a bad thing, it’s just not techno.
Italian duo Vinai got themselves in hot water a little while back when allegations came out that they were recycling the same when someone made a video showing how similar their single with DVBBS “Raveology” was eerily reminiscent of the track they did with TJR “Bounce Generation.” Either way, their new track is yet another tired sounding work of big room that any music critic would surreptitiously destroy for its lack of imagination. I can only assume they got the name “Techno” from the vocal sample (which they must’ve downloaded the same sample pack as Destructo) and called it a day. Its hard not to take a bit of offence at this gross misappropriation of the genre and the fact that it’s currently sitting pretty at number 7 in the overall Beatport Top 10 makes me concerned that a newer generation of listeners might mistakenly conflate this for the actual genre and miss out on some genuinely good music. Coming across “Techno” is really what inspired me to devote this week’s column to pointing out songs that erroneously market themselves as techno. I love the genre and care too much about it to let it be tossed around this casually.