These days, the dance music scene is becoming increasingly saturated with producers who gain recognition through pumping out a generic sounding tune that is only recognized because it is the current trend (I am looking at you, festival trap producers). However, all hope is not lost.
Recently, I had the pleasure of interviewing Ultra Records new signee, Kronic. I have been following his work for the past couple of months, and I have been simply blown away by nearly every production this man puts out. Be it melbourne bounce, big room house, or even progressive house, Kronic manages to put his own touch on every track he produces, no matter the genre.
Congratulations on signing to Ultra brother, that is simply huge! How does it feel? Do you think it will affect your production style at all?
Kronic: Thanks man! It feels amazing. I think if it does affect it, it only will in a positive way. It is truly amazing being on a big label, it gives me a lot more freedom to do what I want knowing that I have a big label to back me up, as well as collab with other bigger name artists.
You are not the only artist talented artist to come out of Australia. Melbourne has been gaining a lot of recognition for its “bounce” sound internationally, while Sydney is home to talented artists such as you, J-Trick, and Flume, to name a few. Would you say there is a difference in sounds coming out of each city?
Kronic: Not really a difference between the sounds coming out of each city, a lot of the artists in Australia love the bounce sound. But all the sounds coming out of Australia aren’t only “bounce”. So I would call it more of the “Australian sound” in a sense, you know?
Yes, when you look at it like that, it makes a lot more sense. How did you first get into dance music?
Kronic: (Laughs). My first festival I went to, I was actually hanging out at the hip hop stage, since I Dj’d with hip hop first. A group of girls I was hanging out with took me over to the dance music stage. As soon as I got over there, I had a “woah, what is this” moment, I believe the DJ at the time was actually playing Daft Punk. Anyway, from then on I focused all my time exclusively on dance music.
One of my favorite tunes from you is your “The Illest” remix, which I feel like alot of people haven't heard compared to your other tunes, such as "Hey Ho". Could you talk about how that remix came about?
Kronic: I was in Amsterdam for ADE, and I was linked up to go to a Deorro show. I got to meet the Far East boys, and talked and jammed with them. They heard a couple of my older tunes, and they sent me the stems for “The Illest”, and I just pumped it out. I was able to mix in different genres into it, such as the trap-like break down, which I always love doing. I had a really fun time making that tune.
Since we are talking about your productions, I can't help but bring up "Fire in the Sky". The first time I heard that track I was simply blown away, and its something really different from previous tunes that you've put out.
Kronic: Fire in the sky is my pride and joy, I love doing melodic stuff, and I worked on it in a lot of different studios. I wanted to show that I could produce more than one style, and I’ve always loved vocal tracks, and working with Rhea (the vocals on the track) was a blessing. She has such an amazing voice. I’m glad people loved it as much as I do.
Its awesome to hear an artist talk about their own productions. Which brings me to my next question...what are your thoughts on ghost producing?
Kronic: I think the term ghost producing is thrown around a lot. People don’t understand how music is really made, there are multiple stages to how it happens. Sometimes people will hate a track because they think or heard it was ghost produced, which is ridiculous. People need to stop focusing on it so much and just enjoy the music, you know? If you have input on a track that makes it unique to yourself, then you have successfully contributed. However, I prefer to be hands on and put my own flair on it.
I know you probably get this question a lot, but were you a producer first or a Dj, and would you say that one has influenced the other?
Kronic: I was a DJ first. I’ve been djing for many years, and yes it definitely influences my production style. I love taking different sounds and blending them together into something completely new and different. Recently, I’ve been vibing to twerk-type songs, so expect some of that in the future.
Continuing about production, do you have any tips for up and coming producers?
Kronic: The most important part is finishing the track. It’s so easy to get side tracked and get stuck tweaking little sounds, and you’ll never get around to finishing that idea. There isn’t one secret to production, I would say it’s a combination of everything coming together, which ends with finishing the track and tying it all up.
Are there any other up and coming producers from Australia that you think we should know about?
Kronic: My boy Krunk!. We grew up together back in Adelaide, and I taught him how to DJ, and along the way we’ve both gotten into producing. Expect more from him in the future, he’s about to blow up!
Awesome! Is there anything else you think people should know about for the future and this up coming year?
Kronic:I hope to come to the US soon. I am wrapping up a tour in Australia right now with Krunk!. I have a few other projects with I’m finishing up for Ultra as well, and Chuckie finally announced that our collab is coming out sometime in the future, so I have a lot on my plate in these next few months!
Stay up to date on Kronic’s next move: the only direction this man can go is up.