India = Bollywood, spicy food, poor people, religion, tigers, slumdog millionaire…EDM? When we all think of dance music, I’m pretty sure we either think of huge festivals: girls dressed in little to nothing, neon, glitter, random animal costumes, drugs…or underground raves: more neon stuff, glitter, people dressed like animals, drugs…but I am pretty sure that India wouldn’t be one of the first things on your mind. Or even one of the last.
In America, most of us are so used to believing that we have one of the best atmospheres for dance music across the globe. We’ve got loads of space to make kickass festivals, loads of guido’s to party with…the fun is endless. But aside from a few European countries, the sentiment that electronic dance music is widely a western cultural phenomenon is really apparent. So apparent, that we haven’t noticed the insane rise in popularity of dance music culture in the east.
To my understanding, a lot of the Indian immigrants instill strict, if not stricter, values on their children. So, basically, things like say “raving,” we wouldn’t think to be the most popular hobby for young Indian Americans. Seeing this cultural meshing in such a controversial area in pop culture is the most surprising, and really the best part, of this phenomenon, and I think shows how much music can cross many if not all cultural stigmas. Right. So less preaching and now onto the music.
There are a LOAD of artists that I could go rattling off, but I’ll name the few really popular ones (who by the way have significantly more Facebook likes and social media popularity than a lot of the artists I feature on here from the US and UK). Kaos (who I love to feature), is a UK based producer of Indian nationality, and his remix of Nucleya’s tracks had turned me onto this entire world of Indian dance music. What’s unique about Indian EDM is that, of course it has all the great quality and culture of original dubstep, dnb, and electro, but it cleverly injects its traditional music and sounds in the themes. Making some really cool and exotic beats. On top of this, I noticed that what is popular there aside from dubstep is a sort of dnb and electro fusion, really seen in most of Nucleya’s remixes album (which is free for download). I’ve included the links to some of the most popular tracks at the moment, but these two tracks by Dub Sharma are also insanely good, but I wasn’t able to insert them into the post. “Raaz feat. Jeetu Ramachandran” is a heavy and dark dance-worthy dubstep tune, while the second track, “Deep” is more synth-y and deeper in the sense of its bass music vibe (my personal favorite).
Most of the stuff I’ve seen here is quite fun, and embraces the culture. Nucleya’s “New Delhi Nuttah” is a spin off of the classicly famous UK dnb track “Original Nuttah.” We even see in Nucleya’s promo posters for his headlining act at Sunburn festival (which is a HUGE deal), that his posters combine the best of the glamorousness of the pop culture DJ, and the antiquity of traditional Indian culture. Which really, is the definition of what Indian electronic dance music is. Whether this is a result of cultural acceptance and familiarity with the West, or a definition of dance music that is purely eastern, we have gotten awesome music out of it. Listen and enjoy, and maybe one day the next Tomorrowland will be in New Delhi.
– Sandrine x